DataGroomr is the AI-powered solution that makes Salesforce data quality fast, accurate, and effortless.
Data quality, reinvented with AI
DataGroomr uses the latest AI techniques to detect and eliminate duplicates most accurately. Forget clunky tools and manual rule-building. DataGroomr is the smarter, faster way to get clean Salesforce data you can trust to drive engagement, decisions, and growth.
”Simply the Best Data Integrity product available. Nothing else comes close. DataGroomr is the new standard.
Scott EdelsteinVP, Marcus & Millichap
Complete data quality
at your fingertips
Identify and remove duplicates, verify data accuracy, standardize data formats, and automate maintenance – all with one comprehensive data quality management solution. Undo and Rollback features safeguard your data against accidents.
Is bad data quality getting in your way?
With DataGroomr, you can easily and quickly ensure your entire organization has the quality data it needs and an accurate 360 degree view of your customers and prospects.
- Improve productivity and effectiveness
- Provide leads your sales team can trust
- Deliver marketing campaigns that convert
- Support revenue operations with clean, accurate reporting
Doesn't Salesforce already
handle data quality?
While Salesforce comes with some built-in deduplication functions, they are very limited and do not fulfill the needs of most organizations. You can only merge three records at a time, there is no support for custom objects, and large volumes of data are difficult, among many other limitations. Augment your data cleansing with a deduplication tool that overcomes these restrictions.
Power your business with clean data
We get it — the stakes couldn’t be higher. Data you can trust changes the way your business competes and helps your people work smarter. DataGroomr is designed for your industry and the way you work now — and the ways you want to grow.
A global leader in data quality solutions for businesses of all sizes.
FAQ
What is DataGroomr?
DataGroomr is an AI-powered Salesforce data cleaning solution that automatically detects and removes duplicates, verifies data accuracy, and standardizes records. It helps organizations maintain clean Salesforce data that drives better decisions, reporting, and customer engagement.
How does DataGroomr use AI to improve Salesforce data quality?
DataGroomr begins with intelligent, AI-powered data profiling and analysis, automatically identifying duplicate data patterns and generating machine learning models tailored to your org’s data and metadata. Its algorithms continuously refine matching accuracy by learning from real-world usage. The platform also provides AI-driven “best action” recommendations, guiding users on which records to merge, verify, or standardize for maximum impact, eliminating the need for manual filters and time-consuming reviews.
Do I need to configure rules to start deduplication?
Unlike traditional tools, DataGroomr requires no rule-building. You can start deduplicating Salesforce records instantly. Simply connect your Salesforce org and let AI handle the heavy lifting. And if you want to customize the process, you can easily define business rules using natural language, allowing you to fine-tune matching and merge logic without tedious setup.
Is DataGroomr secure for Salesforce data management?
Yes. DataGroomr never stores your data outside your secure Salesforce environment. All analysis is performed in a secure AWS cloud, without consuming your Salesforce org’s resources. The platform is SOC 2 Type II and HIPAA compliant, ensuring the highest levels of data protection and compliance.
Can I undo or roll back data changes?
Absolutely. DataGroomr provides Undo and Rollback features that let you reverse merges at any time. You stay in complete control of your Salesforce data.
Does DataGroomr support large data volumes and custom Salesforce objects?
Yes. DataGroomr is built to handle millions of Salesforce records efficiently and supports both standard and custom objects, so you can maintain data quality across your entire CRM.
How fast can I start cleaning Salesforce data?
Installation takes minutes. Once connected, you can immediately detect and merge duplicates in Salesforce. No setup or customization required.
What types of data issues can DataGroomr fix?
DataGroomr corrects duplicate records, invalid emails, incorrect phone numbers, and inconsistent data formats. It also standardizes and verifies contact data to ensure ongoing accuracy and reliability.
Can DataGroomr prevent bad data from entering Salesforce during imports?
Yes, DataGroomr help you ensure only clean, high-quality data enters your Salesforce org. Whether you’re importing from CSV files or integrating via API, DataGroomr automatically profiles incoming data, detects duplicates, and validates key fields such as emails, phone numbers, and addresses before records are created. This intelligent pre-import screening prevents junk, incomplete, or inconsistent data from ever reaching Salesforce.
How does DataGroomr keep my Salesforce data clean automatically?
You can schedule automated maintenance tasks including deduplication, imports, and standardization, so DataGroomr keeps your Salesforce data clean and reliable without manual effort. In addition, Live Dedupe runs in real time, automatically detecting and resolving duplicates the moment new records are created or updated in Salesforce.
Who benefits most from DataGroomr?
DataGroomr helps Salesforce admins, marketing and sales operations, and revenue teams who need accurate, duplicate-free data for reporting, segmentation, and pipeline management.
Is there a free trial?
Yes. You can try DataGroomr free for 14 days. No setup, customization, or credit card required. Experience how AI-powered data quality management transforms your Salesforce data accuracy.
What support does DataGroomr provide?
Our expert team offers onboarding assistance, user documentation, and dedicated customer support to help you achieve the highest Salesforce data quality standards.




